That has been a question asked to me at the most unexpected moments by past colleagues and friends. Those who are on my side of "the line" can probably understand the dilemma when answering this question.
So, the last time this question was asked to me, I thought better to give it a context. The guy asked me whether people should fall in love or not. [Yikes!!! I am glad that this page doesn't have a pink colored template]
I gave him this answer:
"
So, the last time this question was asked to me, I thought better to give it a context. The guy asked me whether people should fall in love or not. [Yikes!!! I am glad that this page doesn't have a pink colored template]
Shouldn't.
ROI is bad. Involves a huge initial capital investment for a business which is low volume, low margin. Can only be successful if:
1. You play in a niche market
2. Long term business and customer loyalty is assured
3. Switching costs for the customer are high and/or it doesn’t have another competitive option
All the 3 reasons go against the proposition.
3 comments:
But you haven't considered the positives at all. Maybe they will outweigh some of the reasons you give here, will be interesting to read about that from you :)
@fafridi:
The business angle gives only "bottom line" analysis. If you are looking at the new buzzword of "Triple Bottom Line" analysis, I am afraid I cannot be of much use as this concept has yet not become part of Indian MBA curriculum :)
Hehehehe nicely put with the "context" ....
But as they say, you wont understand it until you have been there done that ;) ;)
So a MBA grad like you will know better than a virgin like me :p
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